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BeReal of Dating App, Raw.

BeReal of Dating App, Raw.


IT
Case Study

Today’s App Case Study is Raw. Recently I have talked to one of the manager at a gaming & app publishing company and helping them conducting market research in the social media in the US. It is a popular European social media for Gen Z planning to expand to the US.

One of the keyword pop-up in our conversation was “Genuine”. In the midst of social media, how should we navigate the genuine connections and help young generation find a real people they can trust and rely on internet? Many of people are skeptical, and yet it’s not quite possible. Through this app analysis, I am going to share what types of possibilities of connecting people with ‘real’ intention on internet exist.

After researching about social media application, we found various platforms that focused on a value of authenticity. RAW was one of them. Raw Example

Simply put, RAW is a mixture of BeReal and Tinder. Like how BeReal ask you to take back and front of picture through dual camera, RAW works in a same way. By showing your real time picture without filter or made-up-self, and Viceversa, you are able to share your true self.

Raw Example

RAW first started in Summer 2023, blooming among young New Yorkers. Since the launch, RAW earned 250,000 monthly active users in 6 months. Recently, RAW have become a new #1 most downloaded dating app in the US and the UK Google Play.

”RAW’s recent survey of over three thousand Gen Z New Yorkers, aged 20-28 and of all genders, has shed light on some concerning aspects of dating apps.

A surprising 50% of users shared negative experiences, with a staggering *82% admitting to being ghosted at least once.*

Additionally, nearly 78.37% of Gen Zers experienced online dating burnout. *Ghosting affected 43% of users, and 52% reported encountering ‘catfishing.’*

  • Yahoo Finance, 2023

Pros

  1. Real time you & less scam
  2. User experience

Cons

  1. Would you like to expose true self to the stranger on the internet?
  2. Crash -> True or not but they seems concerned with this matter.
  3. Data concerns
  4. Sorting System

You can check more details on RAW website.

https://www.raw.app/socials

Reference

https://finance.yahoo.com/news/raw-dating-app-solves-problems

https://www.trendhunter.com/trends/the-raw-dating-app

https://techround.co.uk/women-in-startups-tech/29-marina-anderson-co-founder-of-dating-app-raw/

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